Crazed Tech Talk: The Language of Advertising Claims

Friday 12 May 2017

1. THE WEASEL CLAIM
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2. THE UNFINISHED CLAIM

3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM

4. THE "WATER IS WET" CLAIM

5. THE "SO WHAT" CLAIM
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6. THE VAGUE CLAIM

7.THE ENDORSEMENT OR TESTIMONIAL
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8. THE SCIENTIFIC OR STATISTICAL CLAIM
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"includes RESTYN" What exactly is this unknown ingredient?

9. THE "COMPLIMENT THE CONSUMER" CLAIM
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10. THE RHETORICAL QUESTION CLAIM
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