1.This ad incorporates bright colors and two large objects being the old lady and the cake. Overall I would say that this ad is eye catching and colorful but isn't too busy and relays a simple message.
2. The part of this ad that caught my attention immediately was the old lady blowing out birthday cake candles. The two objects are very large in the center and take up most of the poster. At first the ad almost seemed funny but looking closer you'll see that its actually a serious message. The funny pictures were a good way to draw you in.
3. The audience that this ad is directed at is young smokers. Although it may not seem this way because of the big old lady, this ad is actually sending a message about how smoking causes premature aging. If you look you'll find that she looks around 80 years old but is blowing out candles that say 42.
4. I think the image appeals to our emotions using fear. The message of this ad is supposed to scare you into not smoking unless you are planing on looking like this lady while you are only 42 years old.
5. This ad appeals to our character as a good human being. The ad is basically saying that if you do not smoke you will live a long healthy life and you'll never look like this ugly old lady. If you don't smoke you are a good person.
6. I find that the print goes hand in hand with the image. The image is big and eye catching and draws the viewer in. The images serves and attracts us and leads us on to read the text. There is not a lot of text so it doesn't bore the viewer and it sends a simple and clear message.
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