1. The speaker of the ad is Unicef. Unicef is an organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
2. The audience that Unicef is intending this ad for would probably be anyone that is fortunate and in a good state willing to donate. This ad would appear in wealthier countries.
3. I know that the intended audience is wealthier, better off people because of child depicted in the ad. The child is a young African boy that is crying and looks poor.
4. Using the young boy as a model evokes peoples emotions and guilts/persuades them into donating and helping other people just like him.This ad is an example of PATHOS.
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