1. A distinct audience for the ad is kind of hard to determine due to the fact that so many different races,classes and types of people were included in the video. I think this ad was meant to target millennials, more specifically young people who are interested in/involved with all the recent protesting like Black Lives Matter, Woman's March, and Donald Trumps Inauguration.
2. I think that this ad would be classified as a populist ad. It would be populist due to all the different races,genders,classes, and people in the video. The tradition that it relies upon is the recent uprising of protests.It is unclear what they are actually protesting about in the video but they are trying to make it seem like Pepsi is the answer and stops protests.
3. My prior knowledge of this product is significant. I know that this is a carbonated drink that is very popular. I know that it could be very addicting and tastes very good. It is also an unhealthy drink that contains a lot of sugar and some caffeine like any other soda. Having prior knowledge of the drink before seeing the advertisement would be helpful but not overly. I don't know what Pepsi was thinking but somewhere they went horribly wrong. I don't think that this ad was a god approach at all and it doesn't make sense to be connecting a carbonated drink to real world problems.
4. This ad is trying to make its viewers think that Pepsi is so good that it can stop protesting and solve real problems. I imagine that this could play upon your emotions that want you to do good things and make the world a better place. Also it could play upon diversity since it includes so many different people. The truth is no police officer is actually going to care if you hand them a can of Pepsi. If anything that would probably somehow just be insulting and they would arrest you.
5. This ad featuring Kendall Jenner actually caused a whole bunch of controversy in the world. Pepsi seriously had to take this ad down because people were getting so offended and I could see how. I think what is happening in this ad is:
At the beginning it shows people being very involved and focused on themselves and their own lives. Outside they hear protesters and it distracts them. They take a swig of Pepsi and are immediately compelled to go join the protest and make a difference. Thats when it comes to Kendall Jenner who is in the middle of a photo shoot. She ditches her wig and lipstick and joins the Pepsi party and is ready to make a change. The next part is what really offended people. The fact that Kendall can walk up and hand the police officer a can of Pepsi and he is immediately compelled to change his mind and be happy. A lot of people thought this was insulting towards the BLM movement and actually was made to recreate this photo of Leisha Evans during the Baton Rouge protests last year.
The truth is Pepsi does not solve world problems. A can of Pepsi may give you a sugar high but I don't think it will affect your view on serious world problems that can't be solved by a blue can of soda. I think Pepsi really missed the mark on this one and did a good thing by apologizing and taking it down.
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