The Language of Advertising Claims

1. THE WEASEL CLAIM


2. THE UNFINISHED CLAIM


3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM

4. THE "WATER IS WET" CLAIM


5. THE "SO WHAT" CLAIM


6. THE VAGUE CLAIM
7.THE ENDORSEMENT OR TESTIMONIAL


8. THE SCIENTIFIC OR STATISTICAL CLAIM

"includes RESTYN" What exactly is this unknown ingredient?

9. THE "COMPLIMENT THE CONSUMER" CLAIM


10. THE RHETORICAL QUESTION CLAIM