The Language of Advertising Claims

1. THE WEASEL CLAIM


2. THE UNFINISHED CLAIM


3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM

4. THE "WATER IS WET" CLAIM


5. THE "SO WHAT" CLAIM


6. THE VAGUE CLAIM
7.THE ENDORSEMENT OR TESTIMONIAL


8. THE SCIENTIFIC OR STATISTICAL CLAIM

"includes RESTYN" What exactly is this unknown ingredient?

9. THE "COMPLIMENT THE CONSUMER" CLAIM


10. THE RHETORICAL QUESTION CLAIM

VAPID Ad

VOICE: 

• The voice speaking in this ad is Mercedes-Benz, a car company promoting one of their vehicles.
• Mercedes-Benz is a well known car brand and in this case would be a credible voice for promoting their own vehicle.

AUDIENCE:

• This ad probably appears on websites selling vehicles and in car dealerships.
• The audience that this ad is directed toward would be younger individuals looking to buy an expensive sports car.
• Not trying to be offensive but a common stereotype I would see driving this car would be handsome,rich, young white males just like the man pictured above in the ad.
• Being that this is a car ad I don't think that the writer is taking advantage of the reader. Just simply promoting a feature in their vehicles.

PURPOSE:

• The apparent purpose of the ad is to advertise one of the features that Mercedes-Benz has installed in their vehicles.
• The actual purpose of the ad is to simply advertise the newest and coolest features in their product in order to sell more vehicles.
• Not necessarily a public service but the ad claims to offer a Blind Spot Assist service while driving.
• The ad does fulfill the promises of the ad. There is a Blind Spot Assist feature in their cars.
• The ad could potentially be concealing negative features about the product. In this ad they are only focusing on the Blind Spot Assist feature and not including other important aspects about the vehicle.

IDEA:

• The central idea of the ad is their Blind Spot Assist feature that they have in their cars. The focus of this ad is again the Blind Spot Assist feature. They use this ad to promote one cool feature which will encourage people to buy the car.
• This ad appeals to reason. The optical illusion is a good way to get peoples attention and draw them in to their product information.
• I don't think that this ad appeals to any of the "Seven Deadly Sins". They ad just uses a optical illusion and I don't think that is a deadly sin.
• This ad does not try to impress the viewer with impressive data or facts. They try to impress the viewer with the optical illusion. There is very little amount of text and the idea is clear and simple.
• I have never been in or driven a Mercedes-Benz so I haven't experienced how the product actually works. But the ad does make general claims that have not been proven fake as far as I know.

DEVICES:

• The overall design of the ad is simple and not too busy. Yet the ad isn't too boring or plain. Less is More.
• The attention getting ploy used in this ad is the optical illusion.This ad includes a photo of a man that appears to be looking both forwards and to the side. The company is basically promising you will be able to know your surroundings in front and beside you at all times in the vehicle.
• The person included in this ad is young white male. He seems to be wearing a dress shirt which could contribute to the fact that he is professional/sophisticated. Only seeing half of his face it is hard to tell but I assume that he is attractive and has good morals. This is probably the most common stereotype you would see in ads.
• The man in this ad is positioned large to the left and takes up almost half of the page. Being that there is not much else in the ad you can obviously tell he is the main subject.
• Only seeing the mans one shoulder in this photo makes it hard to tell what he is actually wearing. I am going to assume though that he is wearing a dress shirt in order to look more clean cut and professional. This car company is aiming for young classy men like him to buy their vehicles.
• There isn't really much to this ad. The background is plain and simple along with the message. The only graphics used in this situation is the optical illusion and that's really all they need.
• The product isn't actually shown in this ad, they are only promoting a feature in their car. It's not clear how the vehicles actually look.
• Since the product isn't shown the only other image is the optical illusion. In terms of size it takes up around 1/3 of the ad. I think this is a good size because the background is very plain and it has a lot of blank space.
• The use of color is very dull and it could be improved to make the ad more eye catching and not so boring.
• Since there are literally only two sentences on the ad,they don't provide much information about their product other than their Blind Spot Assist feature. The second sentence confirms the feature can allow you to look to the side without looking to the side.
• This ad is implying that you should buy their product if you want to be able to look to the side without looking to the side and drive safer.
• This ad is stating that you can drive safer with their vehicle because you will have better knowledge of your surroundings.
•  The font is the classy Mercedes-Benz font and is simple to read. I think that this is just a bad quality photo and that the print being so small sint actually a tactic, its just a mistake and makes it hard to read.
• There isn't exactly any small fine print so I don't think the ad is trying to hide anything.This could possibly be why the ad is so plain. They wouldn't have to include small fine print with disclaimers or restrictions.

A Checklist for Analyzing Images

1.This ad incorporates bright colors and two large objects being the old lady and the cake. Overall I would say that this ad is eye catching and colorful but isn't too busy and relays a simple message.

2. The part of this ad that caught my attention immediately was the old lady blowing out birthday cake candles. The two objects are very large in the center and take up most of the poster. At first the ad almost seemed funny but looking closer you'll see that its actually a serious message. The funny pictures were a good way to draw you in.

3. The audience that this ad is directed at is young smokers. Although it may not seem this way because of the big old lady, this ad is actually sending a message about how smoking causes premature aging. If you look you'll find that she looks around 80 years old but is blowing out candles that say 42.

4. I think the image appeals to our emotions using fear. The message of this ad is supposed to scare you into not smoking unless you are planing on looking like this lady while you are only 42 years old.

5. This ad appeals to our character as a good human being. The ad is basically saying that if you do not smoke you will live a long healthy life and you'll never look like this ugly old lady. If you don't smoke you are a good person.

6. I find that the print goes hand in hand with the image. The image is big and eye catching and draws the viewer in. The images serves and attracts us and leads us on to read the text. There is not a lot of text so it doesn't bore the viewer and it sends a simple and clear message.

How We Are Influenced By Media

We are constantly being influenced by the media and advertisements.From the internet,radio,television, and other forms we are always being exposed to new information. When reading this information we don't always know if it is true, or how much of it is true. This is how media is slightly controlling our perceptive and not showing us the whole truth. The news is a good example. News stations are always covering stories but only telling us what we want to hear. The documentary we just watched is a prime example of how the media can brainwash us and convince us that North Korea is horrible. Before I watched the documentary I always thought that North Korea was a horrible country with corrupt leaders and multiple missiles and bombs who were constantly threatening the USA. The documentary explained how the US made out North Korea to be that way and is telling their country how big of a threat they are. That all probably didn't make any sense and by all means I literally know nothing about wars and threats and the USA. But im rushing now since the bell went and Ijust want to say you shouldn't always believe what the media tells you. lolz god bless u

Weebly Thoughts

WEEBLY 

Boy oh boy I am late to this Weebly blog party. I just realized that I never actually uploaded a blog post because I was probably sick or wasting my time. Overall I didn't enjoy using this site because I din't completely understand it and didn't exactly have a purpose for it. I don't think I need to make a website anytime. I would link my website but I cant exactly remember what it was called and I don't think it actually worked out. Anyways sorry for this really bad paragraph of my horribly written and 

unorganized thoughts.

Film Making Experience

I HAD THE TIME OF MY LIFE

I had the time of my life making my movie and participating in others. My movie was about two cowboys, Hank and Gary, and their horse Pebbles. One cowboy Gary is dying and is saying goodbye to his friend. Gary eventually dies and the only way to save him is to transform him into a horse. Crazy plot am I right? My two classmates that played the cowboys were hilarious and were a perfect duo. Although it may not have seemed like it, I did enjoy being in other classmates movies. I'm draining here, I don't know what else to say. I can't wait to make our next music videos because I know they'll be just as fun. One problem with this project was that the movies took everyone a really long time to make and I wish we could have watched them already. One tip for future projects would be to not have too many characters in your movie and make a really simple plot. My movie was super plain and barely made sense but I aimed for it to be funny and simple, and thats how it turned out.

FINAL THOUGHTS

Lets do it again.

Microsoft Excel Expierence

MICROSOFT EXCEL IS A HORRIBLE TIME

I DO NOT ENJOY MICROSOFT EXCEL. These past few days have been downright boring and i wish I was literally doing anything else on this planet. I personally don't like punching weird complicated formulas into tiny little boxes and highlighting them with ugly colors. I understand how this program could help me keep track of my income and expenses one day but TODAY IS NOT THAT DAY. Thank baby Jesus that today was the last day of working on this program because I don't know if I could take anymore numbers and formulas. I plan on not using this program anytime soon if I really don't have to. I am seriously getting tired writing about this topic. 

FINAL THOUGHTS

I send prayers your way if you have to use this and I hope you don't get as bored as I do. Bless your soul.